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static/Desire.html
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static/Desire.html
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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
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"http://www.w3.org/TR/html4/loose.dtd">
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<html>
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<head>
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<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
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<title>Desire</title>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/shared.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/boxController.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/boxSettings.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_items.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_tpl.js"></script>
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<link href="Res/styles/shared.css" rel="stylesheet" type="text/css">
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<link href="Res/styles/DynamicOutline.css" rel="stylesheet" type="text/css">
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</head>
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<body id="page" onload="init()">
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<!-- BEGIN PAGE HEADER -->
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<table id="pageHeader">
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<tr>
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<td class="left" rowspan="3">
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<a class="noHover" href="index.html" target="_parent">
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<img src="Res/images/logo.gif" alt=""></a>
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</td>
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<td class="right">
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<!-- BEGIN TOOLS UTILITIES-->
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<div class="utilities">
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<span class="command">
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<a href="index.html" target="_parent">
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<span class="label">Home</span>
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</a>
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</span>
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<span class="utilities_toc">
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<span class="command">
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<a href="contents.htm" target="_parent">
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<span class="label">Table of Contents</span>
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</a>
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</span>
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</span>
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<!-- BEGIN HEADER UTILITIES OVERVIEW SNIPPET -->
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<span class="command">
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<a href="map.htm" target="_parent">
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<span class="label">Overview Map</span>
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</a>
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</span>
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<!-- END HEADER UTILITIES OVERVIEW SNIPPET -->
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<!-- BEGIN HEADER UTILITIES LEGEND SNIPPET -->
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<span class="command">
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<a href="javascript:openPopup('legend.htm','Legend','scrollbars=yes,resizable=yes,left=20,top=20,width=240,height=450')">
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<span class="label">Icon Legend</span>
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</a>
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</span>
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<!-- END HEADER UTILITIES LEGEND SNIPPET -->
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</div>
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<!-- END TOOLS UTILITIES-->
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="mapName">EQnomy</div>
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="contactInformation">Mob.: +31 (0)6 295 26 884 <a href="mailto:paul.jansen@pibuckle.com">paul.jansen@pibuckle.com</a></div>
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</td>
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</tr>
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</table>
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<!-- END PAGE HEADER -->
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<!-- BEGIN PAGE BODY-->
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<!-- BEGIN SIDE NAVIGATION WRAPPER-->
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<table>
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<tr>
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<td class="outlineColumn">
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<!-- Ensure minimum width of outline-->
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<img class="emptyImage" src="Res/images/empty.gif"
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width="190" height="1" alt="">
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<!-- DYNAMIC OUTLINE - START -->
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<div class="dynamicOutline">
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<div class="tree" style="padding: 5px;">
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<script language="JavaScript" type="text/JavaScript">new tree (TREE_ITEMS, TREE_TPL);</script>
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</div>
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</div>
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<!-- DYNAMIC OUTLINE - END -->
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</td>
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<td class="bodyColumn">
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<!-- END SIDE NAVIGATION WRAPPER-->
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<table id="pageBody">
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<col class="main">
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<col class="right">
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<!-- BEGIN BREADCRUMBS-->
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<tr id="breadcrumbsAndPageNavigation">
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<td class="breadcrumbs" valign="top">
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="index.html">Home</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="GeneralBasics(Popular).html">6. General Basics (Popular)</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="Emotions.html">6.9 Emotions</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS HERE-->
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<span class="breadcrumb">
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6.9.4 Desire
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</span>
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<!-- END NAVIGATION BREADCRUMBS HERE-->
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</td>
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<td class="pageNavigation" valign="top">
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<!-- START PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
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<span class="commands">
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<span class="command">
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<img src="Res/images/previous_button.gif" alt=""> <a href="Envy.html">
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<span class="label">Previous</span></a>
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</span>
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<span class="command">
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<a href="Love.html">
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<span class="label">Next</span></a> <img src="Res/images/next_button.gif" alt="">
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</span>
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</span>
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<!-- END PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
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</td>
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<td class="right" valign="top">
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</td>
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</tr>
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<!-- END BREADCRUMBS-->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<div class="body">
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<div class="topicDivider">
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</div>
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</div>
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!--BEGIN PAGE BODY ITEM-->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<table>
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<tr class="topicHeader">
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<td class="topicImageColumn">
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</td>
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<td class="topicLineColumn">
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<a name="Topic27"></a>
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<span class=outlineNumberFirst>6.9.4 </span><span class=topicLineFirst>Desire</span>
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<span class="topicIcons">
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</span>
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</td>
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</tr>
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</table>
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<div class="topicTextNotes"><div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Desire is</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire happens
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when we want something. The strength of that desire can range from weak
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'would like to sometime' to a raging thirst to possess something now. </span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">The paradox of
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desire, however, is that once we have got what we desired, we no longer
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desire it and hence may no longer find it attractive in any way. People get trapped by this
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pattern, for example in the way they chase members of the opposite sex, only to dump them
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when they have captured their affections.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Note the difference
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between love and desire. I can love a person but not desire them. Desire is
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the need to possess. Arguably, true love is not about possessing at all.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is the opposite
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of </span></font><a href="Fear.html#Topic20" ><font face="Times New Roman" size="3"><span style="font-size:12pt">fear</span></font></a><font
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face="Times New Roman" size="3"><span style="font-size:12pt">. Desire attract us towards something.
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Fear makes us want to run
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away.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Triggering desire</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is triggered
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when we see or think about something we want.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire increase
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when what we want is visible, but just out of reach. It may also increase when
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we have closer contact with the item, but which we still do not possess. Supermarkets know
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this well, as they place foods and other items right under our noses.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire also increase
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with teasing, where we are offered something, and it is taken away,
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offered back, taken away. A variant of this is where the item is only available for a limited
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period. This is an example of the Scarcity Principle. This is seen in shops in the regular 'sales'
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they hold.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="6"><span style="font-size:24pt"><b>So what?</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is the opposite
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of fear, and as such is a far more useful emotion in persuasion. There are
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many ways of increasing desire, such as showing how it will result in the admiration of others or
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making it available for a limited period only.</span></font><span></span></div></div>
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<!--START RELATED-->
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<div class="relatedSection">
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<!--START ONE RELATED SECIONT -->
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<div class="oneRelatedSection">
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<div class="relatedSectionHeader">See also: </div>
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<div class="relatedSectionBody">
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<!--BEGIN SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK-->
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<div class="relatedItem">
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<span class="relatedItemBullet">
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<img src="Res/images/arrow.gif" alt="">
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</span>
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<a class="topicHyperlink"
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href="Love.html"
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target="">Love</a>
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</div>
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<!--END SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK -->
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<!--BEGIN SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK-->
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<div class="relatedItem">
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<span class="relatedItemBullet">
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<img src="Res/images/arrow.gif" alt="">
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</span>
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<a class="topicHyperlink"
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href="Fear.html"
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target="">Fear</a>
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</div>
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<!--END SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK -->
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</div>
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</div>
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<!--END ONE RELATED SECIONT-->
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</div>
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<!--END RELATED-->
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!--END PAGE BODY ITEM-->
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<!-- BEGIN TOP BUTTON -->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<div class="body">
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<div class="topCommand">
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<span class="commands">
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<span class="command">
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<img src="Res/images/top_button.gif" alt="">
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<a href="javascript:scroll(0,0)">
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<span class="label">Top</span>
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</a>
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</span>
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</span>
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</div>
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</div>
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!-- END TOP BUTTON -->
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</table>
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<!-- BEGIN SIDE NAVIGATION WRAPPER-->
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</td>
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</tr>
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</table>
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<!-- END SIDE NAVIGATION WRAPPER-->
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<!-- END PAGE BODY-->
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<!---BEGIN FOOTER-->
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<table id="pageFooter">
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<tr>
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<!-- reserved for image <td class="left" rowspan="2"></td>-->
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<td class="center" rowspan="2">
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<div class="footerText">Dissertation of Paul L. Jansen Ph.D., MBA</div>
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</td>
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<td class="right">
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<div class="hyperlink">
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<span>
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<a href="http://www.pibuckle.com" target="_blank">Part of the Pibuckle website</a>
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="lastUpdated">
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<span>Last updated:</span>
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<span>19-8-2005</span>
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</div>
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</td>
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</tr>
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<tr>
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<td></td>
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</tr>
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</table>
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<!---END FOOTER-->
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</body>
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</html>
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