You've already forked proefschrift
Add all static website files.
This commit is contained in:
326
static/EmotionandDecision.html
Normal file
326
static/EmotionandDecision.html
Normal file
@@ -0,0 +1,326 @@
|
||||
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
|
||||
"http://www.w3.org/TR/html4/loose.dtd">
|
||||
<html>
|
||||
<head>
|
||||
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
|
||||
<title>Emotion and Decision</title>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/code/shared.js"></script>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/code/boxController.js"></script>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/code/boxSettings.js"></script>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree.js"></script>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_items.js"></script>
|
||||
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_tpl.js"></script>
|
||||
<link href="Res/styles/shared.css" rel="stylesheet" type="text/css">
|
||||
<link href="Res/styles/DynamicOutline.css" rel="stylesheet" type="text/css">
|
||||
</head>
|
||||
<body id="page" onload="init()">
|
||||
<!-- BEGIN PAGE HEADER -->
|
||||
<table id="pageHeader">
|
||||
<tr>
|
||||
<td class="left" rowspan="3">
|
||||
<a class="noHover" href="index.html" target="_parent">
|
||||
<img src="Res/images/logo.gif" alt=""></a>
|
||||
</td>
|
||||
<td class="right">
|
||||
<!-- BEGIN TOOLS UTILITIES-->
|
||||
<div class="utilities">
|
||||
<span class="command">
|
||||
<a href="index.html" target="_parent">
|
||||
<span class="label">Home</span>
|
||||
</a>
|
||||
</span>
|
||||
<span class="utilities_toc">
|
||||
|
|
||||
<span class="command">
|
||||
<a href="contents.htm" target="_parent">
|
||||
<span class="label">Table of Contents</span>
|
||||
</a>
|
||||
</span>
|
||||
</span>
|
||||
<!-- BEGIN HEADER UTILITIES OVERVIEW SNIPPET -->
|
||||
|
|
||||
<span class="command">
|
||||
<a href="map.htm" target="_parent">
|
||||
<span class="label">Overview Map</span>
|
||||
</a>
|
||||
</span>
|
||||
<!-- END HEADER UTILITIES OVERVIEW SNIPPET -->
|
||||
|
||||
<!-- BEGIN HEADER UTILITIES LEGEND SNIPPET -->
|
||||
|
|
||||
<span class="command">
|
||||
<a href="javascript:openPopup('legend.htm','Legend','scrollbars=yes,resizable=yes,left=20,top=20,width=240,height=450')">
|
||||
<span class="label">Icon Legend</span>
|
||||
</a>
|
||||
</span>
|
||||
<!-- END HEADER UTILITIES LEGEND SNIPPET -->
|
||||
|
||||
</div>
|
||||
<!-- END TOOLS UTILITIES-->
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="right">
|
||||
<div class="mapName">EQnomy</div>
|
||||
</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="right">
|
||||
<div class="contactInformation">Mob.: +31 (0)6 295 26 884 <a href="mailto:paul.jansen@pibuckle.com">paul.jansen@pibuckle.com</a></div>
|
||||
</td>
|
||||
</tr>
|
||||
</table>
|
||||
<!-- END PAGE HEADER -->
|
||||
|
||||
<!-- BEGIN PAGE BODY-->
|
||||
|
||||
<!-- BEGIN SIDE NAVIGATION WRAPPER-->
|
||||
<table>
|
||||
<tr>
|
||||
<td class="outlineColumn">
|
||||
<!-- Ensure minimum width of outline-->
|
||||
<img class="emptyImage" src="Res/images/empty.gif"
|
||||
width="190" height="1" alt="">
|
||||
<!-- DYNAMIC OUTLINE - START -->
|
||||
<div class="dynamicOutline">
|
||||
<div class="tree" style="padding: 5px;">
|
||||
<script language="JavaScript" type="text/JavaScript">new tree (TREE_ITEMS, TREE_TPL);</script>
|
||||
</div>
|
||||
</div>
|
||||
<!-- DYNAMIC OUTLINE - END -->
|
||||
|
||||
</td>
|
||||
<td class="bodyColumn">
|
||||
<!-- END SIDE NAVIGATION WRAPPER-->
|
||||
|
||||
<table id="pageBody">
|
||||
<col class="main">
|
||||
<col class="right">
|
||||
|
||||
<!-- BEGIN BREADCRUMBS-->
|
||||
<tr id="breadcrumbsAndPageNavigation">
|
||||
<td class="breadcrumbs" valign="top">
|
||||
<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
|
||||
<span class="breadcrumb">
|
||||
<a href="index.html">Home</a>
|
||||
<span class="separator">></span>
|
||||
</span>
|
||||
<!-- END NAVIGATION BREADCRUMBS ITEM-->
|
||||
<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
|
||||
<span class="breadcrumb">
|
||||
<a href="GeneralBasics(Popular).html">6. General Basics (Popular)</a>
|
||||
<span class="separator">></span>
|
||||
</span>
|
||||
<!-- END NAVIGATION BREADCRUMBS ITEM-->
|
||||
<!-- BEGIN NAVIGATION BREADCRUMBS HERE-->
|
||||
<span class="breadcrumb">
|
||||
6.6 Emotion and Decision
|
||||
</span>
|
||||
<!-- END NAVIGATION BREADCRUMBS HERE-->
|
||||
|
||||
</td>
|
||||
<td class="pageNavigation" valign="top">
|
||||
<!-- START PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
|
||||
<span class="commands">
|
||||
<span class="command">
|
||||
<img src="Res/images/previous_button.gif" alt=""> <a href="Empathy.html">
|
||||
<span class="label">Previous</span></a>
|
||||
</span>
|
||||
|
||||
<span class="command">
|
||||
<a href="EmotionandRationality.html">
|
||||
<span class="label">Next</span></a> <img src="Res/images/next_button.gif" alt="">
|
||||
</span>
|
||||
</span>
|
||||
<!-- END PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
|
||||
|
||||
</td>
|
||||
<td class="right" valign="top">
|
||||
</td>
|
||||
</tr>
|
||||
<!-- END BREADCRUMBS-->
|
||||
|
||||
<tr class="topic">
|
||||
<td class="main" valign="top" colspan="2">
|
||||
<div class="body">
|
||||
<div class="topicDivider">
|
||||
</div>
|
||||
</div>
|
||||
</td>
|
||||
<td class="right" valign="top">
|
||||
<!--right body column empty-->
|
||||
</td>
|
||||
</tr>
|
||||
|
||||
<!--BEGIN PAGE BODY ITEM-->
|
||||
<tr class="topic">
|
||||
<td class="main" valign="top" colspan="2">
|
||||
<table>
|
||||
<tr class="topicHeader">
|
||||
<td class="topicImageColumn">
|
||||
|
||||
</td>
|
||||
<td class="topicLineColumn">
|
||||
<a name="Topic16"></a>
|
||||
<span class=outlineNumberFirst>6.6 </span><span class=topicLineFirst>Emotion and Decision</span>
|
||||
<span class="topicIcons">
|
||||
|
||||
</span>
|
||||
</td>
|
||||
</tr>
|
||||
</table>
|
||||
|
||||
|
||||
<div class="topicTextNotes"><div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">We make many decisions,
|
||||
and sometimes we are more or less logical about them. And it is
|
||||
arguable that all decision are, ultimately emotional.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Logical vs.
|
||||
emotional decision-making</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Decision-making
|
||||
is a cognitive process where the outcome is a choice between alternatives.
|
||||
We often have different preferences as to our preferred, approach, varying between thinking
|
||||
and feeling.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Logical decision-making</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">When we use logic
|
||||
to make decisions, we seek to exclude emotions, using only rational
|
||||
methods, and perhaps even mathematical tools. The foundation of such decisions is the
|
||||
principle of utility, whereby the value of each option is assessed by assigning criteria (often
|
||||
weighted).</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Emotional decision-making</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">There is a whole
|
||||
range of decision-making that uses emotion, depending on the degree of logic
|
||||
that is included in the process. </span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">A totally emotional
|
||||
decision is typically very fast. This is because it takes time (at least 0.1
|
||||
seconds) for the rational cortex to get going. This is the reactive (and largely subconscious)
|
||||
decision-making that you encounter in heated arguments or when faced with immediate danger.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Common emotional
|
||||
decisions may use some logic, but the main driving force is emotion, which
|
||||
either overrides logic or uses a pseudo-logic to support emotional choices (this is extremely
|
||||
common).</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Another common
|
||||
use of emotion in decision is to start with logic and then use emotion in the
|
||||
final choice.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Damasio's research</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Neuroscientist
|
||||
Antonio Damasio studied people who had received brain injuries that had had
|
||||
one specific effect: to damage that part of the brain where emotions are generated. In all other
|
||||
respects they seemed normal - they just lost the ability to feel emotions.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">The interesting
|
||||
thing he found was that their ability to make decisions was seriously impaired.
|
||||
They could logically describe what they should be doing, in practice they found it very difficult
|
||||
to make decisions about where to live, what to eat, etc.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">In particular,
|
||||
many decisions have pros and cons on both sides. Shall I have the fish or the
|
||||
beef? With no rational way to decide, they were unable to make the decision.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>The point of
|
||||
decision</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Always emotional
|
||||
decision?</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">So at the point
|
||||
of decision, emotions are very important for choosing. In fact even with what
|
||||
we believe are logical decisions, the very point of choice is arguably always based on emotion.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">We talk about decisions
|
||||
that feel or seem right. When logical decisions are wrong, we will often
|
||||
feel that this is so. Emotions are perhaps signals from the subconscious that tell us a lot about
|
||||
what we really choose.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Subconscious
|
||||
in charge?</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">An even stranger
|
||||
factor is research where the subject's brain was wired up to recorders and
|
||||
the subject was asked to simply press a red button at any time. The notion was that if the
|
||||
conscious mind was in charge, then that part of the brain would be seen to change first, an if the
|
||||
decision started in the subconscious, then electrical activity in that part of the brain would work
|
||||
first.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">And the answer
|
||||
was...that the subconscious started activity first. The shocking conclusion is
|
||||
that the subconscious is in charge of the bus, and that we are living an illusion of conscious
|
||||
choice. As emotions also stem from the subconscious, then this makes it even more likely that
|
||||
decisions have a strong emotional influence.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="6"><span style="font-size:24pt"><b>So what?</b></span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">If you want someone
|
||||
else to make a decision, first find how emotional or logical they prefer to
|
||||
be in that process, and follow their their normal preferences.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Husband their emotions,
|
||||
guiding them to a point where, at the moment of decision they will be
|
||||
more favorably disposed towards your ideas.</span></font><span></span></div>
|
||||
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Make emotionally
|
||||
tinged appeals in closing with them.</span></font><span></span></div></div>
|
||||
|
||||
|
||||
|
||||
|
||||
</td>
|
||||
<td class="right" valign="top">
|
||||
<!--right body column empty-->
|
||||
</td>
|
||||
</tr>
|
||||
<!--END PAGE BODY ITEM-->
|
||||
|
||||
|
||||
<!-- BEGIN TOP BUTTON -->
|
||||
<tr class="topic">
|
||||
<td class="main" valign="top" colspan="2">
|
||||
<div class="body">
|
||||
<div class="topCommand">
|
||||
<span class="commands">
|
||||
<span class="command">
|
||||
<img src="Res/images/top_button.gif" alt="">
|
||||
<a href="javascript:scroll(0,0)">
|
||||
<span class="label">Top</span>
|
||||
</a>
|
||||
</span>
|
||||
</span>
|
||||
</div>
|
||||
</div>
|
||||
</td>
|
||||
<td class="right" valign="top">
|
||||
<!--right body column empty-->
|
||||
</td>
|
||||
</tr>
|
||||
<!-- END TOP BUTTON -->
|
||||
|
||||
</table>
|
||||
|
||||
<!-- BEGIN SIDE NAVIGATION WRAPPER-->
|
||||
</td>
|
||||
</tr>
|
||||
</table>
|
||||
<!-- END SIDE NAVIGATION WRAPPER-->
|
||||
|
||||
<!-- END PAGE BODY-->
|
||||
|
||||
<!---BEGIN FOOTER-->
|
||||
<table id="pageFooter">
|
||||
<tr>
|
||||
<!-- reserved for image <td class="left" rowspan="2"></td>-->
|
||||
<td class="center" rowspan="2">
|
||||
<div class="footerText">Dissertation of Paul L. Jansen Ph.D., MBA</div>
|
||||
</td>
|
||||
<td class="right">
|
||||
<div class="hyperlink">
|
||||
<span>
|
||||
<a href="http://www.pibuckle.com" target="_blank">Part of the Pibuckle website</a>
|
||||
</span>
|
||||
</div>
|
||||
</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="right">
|
||||
<div class="lastUpdated">
|
||||
<span>Last updated:</span>
|
||||
<span>19-8-2005</span>
|
||||
</div>
|
||||
</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td></td>
|
||||
</tr>
|
||||
</table>
|
||||
<!---END FOOTER-->
|
||||
|
||||
|
||||
</body>
|
||||
</html>
|
||||
|
||||
Reference in New Issue
Block a user