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static/Hope.html
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static/Hope.html
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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
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"http://www.w3.org/TR/html4/loose.dtd">
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<html>
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<head>
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<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
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<title>Hope</title>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/shared.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/boxController.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/code/boxSettings.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_items.js"></script>
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<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_tpl.js"></script>
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<link href="Res/styles/shared.css" rel="stylesheet" type="text/css">
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<link href="Res/styles/DynamicOutline.css" rel="stylesheet" type="text/css">
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</head>
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<body id="page" onload="init()">
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<!-- BEGIN PAGE HEADER -->
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<table id="pageHeader">
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<tr>
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<td class="left" rowspan="3">
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<a class="noHover" href="index.html" target="_parent">
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<img src="Res/images/logo.gif" alt=""></a>
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</td>
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<td class="right">
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<!-- BEGIN TOOLS UTILITIES-->
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<div class="utilities">
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<span class="command">
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<a href="index.html" target="_parent">
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<span class="label">Home</span>
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</a>
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</span>
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<span class="utilities_toc">
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<span class="command">
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<a href="contents.htm" target="_parent">
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<span class="label">Table of Contents</span>
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</a>
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</span>
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</span>
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<!-- BEGIN HEADER UTILITIES OVERVIEW SNIPPET -->
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<span class="command">
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<a href="map.htm" target="_parent">
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<span class="label">Overview Map</span>
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</a>
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</span>
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<!-- END HEADER UTILITIES OVERVIEW SNIPPET -->
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<!-- BEGIN HEADER UTILITIES LEGEND SNIPPET -->
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<span class="command">
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<a href="javascript:openPopup('legend.htm','Legend','scrollbars=yes,resizable=yes,left=20,top=20,width=240,height=450')">
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<span class="label">Icon Legend</span>
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</a>
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</span>
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<!-- END HEADER UTILITIES LEGEND SNIPPET -->
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</div>
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<!-- END TOOLS UTILITIES-->
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="mapName">EQnomy</div>
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="contactInformation">Mob.: +31 (0)6 295 26 884 <a href="mailto:paul.jansen@pibuckle.com">paul.jansen@pibuckle.com</a></div>
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</td>
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</tr>
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</table>
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<!-- END PAGE HEADER -->
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<!-- BEGIN PAGE BODY-->
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<!-- BEGIN SIDE NAVIGATION WRAPPER-->
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<table>
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<tr>
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<td class="outlineColumn">
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<!-- Ensure minimum width of outline-->
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<img class="emptyImage" src="Res/images/empty.gif"
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width="190" height="1" alt="">
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<!-- DYNAMIC OUTLINE - START -->
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<div class="dynamicOutline">
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<div class="tree" style="padding: 5px;">
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<script language="JavaScript" type="text/JavaScript">new tree (TREE_ITEMS, TREE_TPL);</script>
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</div>
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</div>
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<!-- DYNAMIC OUTLINE - END -->
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</td>
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<td class="bodyColumn">
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<!-- END SIDE NAVIGATION WRAPPER-->
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<table id="pageBody">
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<col class="main">
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<col class="right">
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<!-- BEGIN BREADCRUMBS-->
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<tr id="breadcrumbsAndPageNavigation">
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<td class="breadcrumbs" valign="top">
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="index.html">Home</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="GeneralBasics(Popular).html">6. General Basics (Popular)</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
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<span class="breadcrumb">
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<a href="Emotions.html">6.9 Emotions</a>
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<span class="separator">></span>
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</span>
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<!-- END NAVIGATION BREADCRUMBS ITEM-->
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<!-- BEGIN NAVIGATION BREADCRUMBS HERE-->
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<span class="breadcrumb">
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6.9.2 Hope
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</span>
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<!-- END NAVIGATION BREADCRUMBS HERE-->
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</td>
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<td class="pageNavigation" valign="top">
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<!-- START PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
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<span class="commands">
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<span class="command">
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<img src="Res/images/previous_button.gif" alt=""> <a href="Greed.html">
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<span class="label">Previous</span></a>
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</span>
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<span class="command">
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<a href="Envy.html">
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<span class="label">Next</span></a> <img src="Res/images/next_button.gif" alt="">
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</span>
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</span>
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<!-- END PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
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</td>
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<td class="right" valign="top">
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</td>
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</tr>
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<!-- END BREADCRUMBS-->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<div class="body">
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<div class="topicDivider">
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</div>
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</div>
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!--BEGIN PAGE BODY ITEM-->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<table>
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<tr class="topicHeader">
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<td class="topicImageColumn">
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</td>
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<td class="topicLineColumn">
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<a name="Topic18"></a>
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<span class=outlineNumberFirst>6.9.2 </span><span class=topicLineFirst>Hope</span>
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<span class="topicIcons">
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</span>
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</td>
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</tr>
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</table>
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<div class="topicTextNotes"><div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>What is hope?</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Hope happens when
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someone sees something, decides that it is desirable, realizes that they
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may not get it, but believes that there is still a chance of getting it.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">To put it tersely,
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though perhaps in a complex way, hope is expectation moderated by
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probabilistic estimation of a desired event.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">For hope to be
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a strong force for tension, the person's estimation that the desired event will
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occur must be both high enough for them to consider there to be a reasonable chance of it
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happening, yet not so high that they become complacent.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Charles Revson,
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founder of the famous Revlon cosmetics empire famously said that what he
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sold was 'hope'.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Fear</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Fear is a form
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of negative hope. Both are forms of anticipation as we forecast the future and
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experience emotions in line with our predictions.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>The sliding
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scale</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Hope is not a single
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thing. It is more of a sliding scale that ranges across a scale from virtual
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certainty to utter desperation. It can range within a single conversation across this whole
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spectrum. You can raise a person's hope, dash it on the rocks of uncertainty, raise it out of the
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waters and toss it around until the other person will grasp at whatever straw you throw at them.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>The hope curve</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">The actual hope
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that people feel does not necessarily match the real probability of success.
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Typically we feel optimistic or pessimistic at the extremes. </span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">At zero probability,
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we are realistically pessimistic, and we stay this way until there is sufficient
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probability to break out of the fear of loss. As the event becomes more likely, we become
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disproportionately optimistic. </span></font><span></span></div>
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<div align="center"><img src="NotesImages/Topic18NotesImage4.jpg" align="bottom" width="322" height="256" border="0" alt="graphic" /></div>
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<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Types of hope</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">There are (at least)
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three types of hope:</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Desperation</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desperate hope
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is when a deep need is felt. Someone who is desperate will do almost anything
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to satisfy the hope (with 'almost anything' being in proportion to the level of desperation).</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Optimism</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Whereas desperate
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hope often has a negative connotation, optimistic hope is often positive. In
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both cases, the probability of achieving the hoped-for thing can be very variable, often sitting at
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a very low probability of occurring.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Realistic hope</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Realistic hope
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is based on a fair estimation of probabilities. Thus, if something is over (say)
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50% likely, then I might realistically hope that it will happen.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Hope as a destination</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Robert Louis Stevenson
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said 'It is better to travel hopefully than arrive', indicating how hope
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can be a pleasant in itself. In particular, hope is often tinged with the fear both that you will not
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get what you want, and also that even when you achieve your goal, it will not be as perfect as
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your fantasized eventualities.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">As a result, many
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people are happy just to hope. All you need to do is offer them this, as all
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casinos do to their hapless customers. Many such punters will merrily gamble away until their
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money is all gone, then return time and again just to experience that temporary thrill of hope.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="6"><span style="font-size:24pt"><b>So what?</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Use hope in persuasion
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through the non-linear relationship between perception and reality.
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Build optimism by showing how real the chances of success are. Move people away from
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things by highlighting the chances of failure. </span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Beware, however,
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of betrayal effects. If the other person's hopes are dashed and you are
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perceived as the culprit, then you will become the target of their revenge.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Making up</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Charles Revson,
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the founder of the Revlon cosmetics company, once famously commented that
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what they really sold was hope. (For some it is realistic hope, for others it is perhaps more like
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desperation.) Paradoxically make-up can also sow false seeds of hope in the other party. If I
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wear make-up, I am actually selling myself as more than I really am. There have been many
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cracks about the other person being beautiful the night before but not the morning after.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="4"><span style="font-size:14pt"><b>Gambling dens</b></span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">As a very real
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example of managed hope in action, look no further than the nearest casino or
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gambling den. Casinos dangle large sums and glittering prizes whilst making the hoping as
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pleasant as possible with salubrious surroundings, free drinks, attractive members of the
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opposite sex and so on.</span></font><span></span></div>
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<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">The gamblers are
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trapped in a cocoon of warmth as their money is steadily leeched away from
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them (note how the reality of money itself is hidden behind tokens and credit, preventing the
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unreality bubble from being burst).</span></font><span></span></div></div>
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<!--START RELATED-->
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<div class="relatedSection">
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<!--START ONE RELATED SECIONT -->
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<div class="oneRelatedSection">
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<div class="relatedSectionHeader">See also: </div>
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<div class="relatedSectionBody">
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<!--BEGIN SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK-->
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<div class="relatedItem">
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<span class="relatedItemBullet">
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<img src="Res/images/arrow.gif" alt="">
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</span>
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<a class="topicHyperlink"
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href="Greed.html"
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target="">Greed</a>
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</div>
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<!--END SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK -->
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</div>
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</div>
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<!--END ONE RELATED SECIONT-->
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</div>
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<!--END RELATED-->
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!--END PAGE BODY ITEM-->
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<!-- BEGIN TOP BUTTON -->
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<tr class="topic">
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<td class="main" valign="top" colspan="2">
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<div class="body">
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<div class="topCommand">
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<span class="commands">
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<span class="command">
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<img src="Res/images/top_button.gif" alt="">
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<a href="javascript:scroll(0,0)">
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<span class="label">Top</span>
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</a>
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</span>
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</span>
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</div>
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</div>
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</td>
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<td class="right" valign="top">
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<!--right body column empty-->
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</td>
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</tr>
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<!-- END TOP BUTTON -->
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</table>
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<!-- BEGIN SIDE NAVIGATION WRAPPER-->
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</td>
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</tr>
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</table>
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<!-- END SIDE NAVIGATION WRAPPER-->
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<!-- END PAGE BODY-->
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<!---BEGIN FOOTER-->
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<table id="pageFooter">
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<tr>
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<!-- reserved for image <td class="left" rowspan="2"></td>-->
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<td class="center" rowspan="2">
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<div class="footerText">Dissertation of Paul L. Jansen Ph.D., MBA</div>
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</td>
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<td class="right">
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<div class="hyperlink">
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<span>
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<a href="http://www.pibuckle.com" target="_blank">Part of the Pibuckle website</a>
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</span>
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</div>
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</td>
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</tr>
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<tr>
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<td class="right">
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<div class="lastUpdated">
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<span>Last updated:</span>
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<span>19-8-2005</span>
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</div>
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</td>
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</tr>
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<tr>
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<td></td>
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</tr>
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</table>
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<!---END FOOTER-->
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</body>
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</html>
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Reference in New Issue
Block a user