pappa/proefschrift
1
0
Fork 0
Code Issues 1 Pull Requests Actions Activity
Files
main
proefschrift/static/Desire.html

328 lines
11 KiB
HTML
Raw Permalink Blame History

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<title>Desire</title>
<script language="JavaScript" type="text/JavaScript" src="Res/code/shared.js"></script>
<script language="JavaScript" type="text/JavaScript" src="Res/code/boxController.js"></script>
<script language="JavaScript" type="text/JavaScript" src="Res/code/boxSettings.js"></script>
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree.js"></script>
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_items.js"></script>
<script language="JavaScript" type="text/JavaScript" src="Res/tree/tree_tpl.js"></script>
<link href="Res/styles/shared.css" rel="stylesheet" type="text/css">
<link href="Res/styles/DynamicOutline.css" rel="stylesheet" type="text/css">
</head>
<body id="page" onload="init()">
<!-- BEGIN PAGE HEADER -->
<table id="pageHeader">
<tr>
<td class="left" rowspan="3">
<a class="noHover" href="index.html" target="_parent">
<img src="Res/images/logo.gif" alt=""></a>
</td>
<td class="right">
<!-- BEGIN TOOLS UTILITIES-->
<div class="utilities">
<span class="command">
<a href="index.html" target="_parent">
<span class="label">Home</span>
</a>
</span>
<span class="utilities_toc">
|
<span class="command">
<a href="contents.htm" target="_parent">
<span class="label">Table of Contents</span>
</a>
</span>
</span>
<!-- BEGIN HEADER UTILITIES OVERVIEW SNIPPET -->
|
<span class="command">
<a href="map.htm" target="_parent">
<span class="label">Overview Map</span>
</a>
</span>
<!-- END HEADER UTILITIES OVERVIEW SNIPPET -->
<!-- BEGIN HEADER UTILITIES LEGEND SNIPPET -->
|
<span class="command">
<a href="javascript:openPopup('legend.htm','Legend','scrollbars=yes,resizable=yes,left=20,top=20,width=240,height=450')">
<span class="label">Icon Legend</span>
</a>
</span>
<!-- END HEADER UTILITIES LEGEND SNIPPET -->
</div>
<!-- END TOOLS UTILITIES-->
</td>
</tr>
<tr>
<td class="right">
<div class="mapName">EQnomy</div>
</td>
</tr>
<tr>
<td class="right">
<div class="contactInformation">Mob.: +31 (0)6 295 26 884&nbsp;&nbsp;<a href="mailto:paul.jansen@pibuckle.com">paul.jansen@pibuckle.com</a></div>
</td>
</tr>
</table>
<!-- END PAGE HEADER -->
<!-- BEGIN PAGE BODY-->
<!-- BEGIN SIDE NAVIGATION WRAPPER-->
<table>
<tr>
<td class="outlineColumn">
<!-- Ensure minimum width of outline-->
<img class="emptyImage" src="Res/images/empty.gif"
width="190" height="1" alt="">
<!-- DYNAMIC OUTLINE - START -->
<div class="dynamicOutline">
<div class="tree" style="padding: 5px;">
<script language="JavaScript" type="text/JavaScript">new tree (TREE_ITEMS, TREE_TPL);</script>
</div>
</div>
<!-- DYNAMIC OUTLINE - END -->
</td>
<td class="bodyColumn">
<!-- END SIDE NAVIGATION WRAPPER-->
<table id="pageBody">
<col class="main">
<col class="right">
<!-- BEGIN BREADCRUMBS-->
<tr id="breadcrumbsAndPageNavigation">
<td class="breadcrumbs" valign="top">
<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
<span class="breadcrumb">
<a href="index.html">Home</a>
<span class="separator">&gt;</span>
</span>
<!-- END NAVIGATION BREADCRUMBS ITEM-->
<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
<span class="breadcrumb">
<a href="GeneralBasics(Popular).html">6. General Basics (Popular)</a>
<span class="separator">&gt;</span>
</span>
<!-- END NAVIGATION BREADCRUMBS ITEM-->
<!-- BEGIN NAVIGATION BREADCRUMBS ITEM-->
<span class="breadcrumb">
<a href="Emotions.html">6.9 Emotions</a>
<span class="separator">&gt;</span>
</span>
<!-- END NAVIGATION BREADCRUMBS ITEM-->
<!-- BEGIN NAVIGATION BREADCRUMBS HERE-->
<span class="breadcrumb">
6.9.4 Desire
</span>
<!-- END NAVIGATION BREADCRUMBS HERE-->
</td>
<td class="pageNavigation" valign="top">
<!-- START PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
<span class="commands">
<span class="command">
<img src="Res/images/previous_button.gif" alt=""> <a href="Envy.html">
<span class="label">Previous</span></a>
</span>
&nbsp;&nbsp;
<span class="command">
<a href="Love.html">
<span class="label">Next</span></a> <img src="Res/images/next_button.gif" alt="">
</span>
</span>
<!-- END PAGE NAVIGATION NEXT IN SEQUENCE IMAGES -->
</td>
<td class="right" valign="top">
</td>
</tr>
<!-- END BREADCRUMBS-->
<tr class="topic">
<td class="main" valign="top" colspan="2">
<div class="body">
<div class="topicDivider">
</div>
</div>
</td>
<td class="right" valign="top">
<!--right body column empty-->
</td>
</tr>
<!--BEGIN PAGE BODY ITEM-->
<tr class="topic">
<td class="main" valign="top" colspan="2">
<table>
<tr class="topicHeader">
<td class="topicImageColumn">
</td>
<td class="topicLineColumn">
<a name="Topic27"></a>
<span class=outlineNumberFirst>6.9.4 </span><span class=topicLineFirst>Desire</span>
<span class="topicIcons">
</span>
</td>
</tr>
</table>
<div class="topicTextNotes"><div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Desire is</b></span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire happens
when we want something. The strength of that desire can range from weak
'would like to sometime' to a raging thirst to possess something now. </span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">The paradox of
desire, however, is that once we have got what we desired, we no longer
desire it and hence may no longer find it attractive in any way. People get trapped by this
pattern, for example in the way they chase members of the opposite sex, only to dump them
when they have captured their affections.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Note the difference
between love and desire. I can love a person but not desire them. Desire is
the need to possess. Arguably, true love is not about possessing at all.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is the opposite
of </span></font><a href="Fear.html#Topic20" ><font face="Times New Roman" size="3"><span style="font-size:12pt">fear</span></font></a><font
face="Times New Roman" size="3"><span style="font-size:12pt">. Desire attract us towards something.
Fear makes us want to run
away.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="5"><span style="font-size:18pt"><b>Triggering desire</b></span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is triggered
when we see or think about something we want.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire increase
when what we want is visible, but just out of reach. It may also increase when
we have closer contact with the item, but which we still do not possess. Supermarkets know
this well, as they place foods and other items right under our noses.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire also increase
with teasing, where we are offered something, and it is taken away,
offered back, taken away. A variant of this is where the item is only available for a limited
period. This is an example of the Scarcity Principle. This is seen in shops in the regular 'sales'
they hold.</span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="6"><span style="font-size:24pt"><b>So what?</b></span></font><span></span></div>
<div align="left"><font face="Times New Roman" size="3"><span style="font-size:12pt">Desire is the opposite
of fear, and as such is a far more useful emotion in persuasion. There are
many ways of increasing desire, such as showing how it will result in the admiration of others or
making it available for a limited period only.</span></font><span></span></div></div>
<!--START RELATED-->
<div class="relatedSection">
<!--START ONE RELATED SECIONT -->
<div class="oneRelatedSection">
<div class="relatedSectionHeader">See also: </div>
<div class="relatedSectionBody">
<!--BEGIN SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK-->
<div class="relatedItem">
<span class="relatedItemBullet">
<img src="Res/images/arrow.gif" alt="">
</span>
<a class="topicHyperlink"
href="Love.html"
target="">Love</a>
</div>
<!--END SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK -->
<!--BEGIN SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK-->
<div class="relatedItem">
<span class="relatedItemBullet">
<img src="Res/images/arrow.gif" alt="">
</span>
<a class="topicHyperlink"
href="Fear.html"
target="">Fear</a>
</div>
<!--END SNIPPET RELATIONSHIP CALLOUT TEXT HYPERLINK -->
</div>
</div>
<!--END ONE RELATED SECIONT-->
</div>
<!--END RELATED-->
</td>
<td class="right" valign="top">
<!--right body column empty-->
</td>
</tr>
<!--END PAGE BODY ITEM-->
<!-- BEGIN TOP BUTTON -->
<tr class="topic">
<td class="main" valign="top" colspan="2">
<div class="body">
<div class="topCommand">
<span class="commands">
<span class="command">
<img src="Res/images/top_button.gif" alt="">
<a href="javascript:scroll(0,0)">
<span class="label">Top</span>
</a>
</span>
</span>
</div>
</div>
</td>
<td class="right" valign="top">
<!--right body column empty-->
</td>
</tr>
<!-- END TOP BUTTON -->
</table>
<!-- BEGIN SIDE NAVIGATION WRAPPER-->
</td>
</tr>
</table>
<!-- END SIDE NAVIGATION WRAPPER-->
<!-- END PAGE BODY-->
<!---BEGIN FOOTER-->
<table id="pageFooter">
<tr>
<!-- reserved for image <td class="left" rowspan="2"></td>-->
<td class="center" rowspan="2">
<div class="footerText">Dissertation of Paul L. Jansen Ph.D., MBA</div>
</td>
<td class="right">
<div class="hyperlink">
<span>
<a href="http://www.pibuckle.com" target="_blank">Part of the Pibuckle website</a>
</span>
</div>
</td>
</tr>
<tr>
<td class="right">
<div class="lastUpdated">
<span>Last updated:</span>
<span>19-8-2005</span>
</div>
</td>
</tr>
<tr>
<td></td>
</tr>
</table>
<!---END FOOTER-->
</body>
</html>
Reference in New Issue View Git Blame Copy Permalink